Spa therapists & practitioners
Feel supported, connected and equipped to keep developing your skills and confidence.
For spa and wellness professionals, and the businesses who employ them
Invest in yourself.
Or invest in your team.
The Collective is where spa and wellness professionals come to grow. Community, training and development for the role you are in, and personal and wellbeing support for the person doing it.
Opening soon
Join the waiting list.
The Collective opens shortly. Founding members get in first and help shape what it becomes.
The Vision Behind The Collective™
Growth, development and support should be accessible to everyone.
The Collective™ was created to make professional development, wellbeing support and meaningful community more accessible to spa and wellness professionals.
Whether strengthening confidence, developing leadership skills, navigating change or investing in personal wellbeing, growth should feel practical, supportive and sustainable.
Looking for support in your own life rather than your career? Thrive Well is the wider Thrive community for mind, body and being.
Why The Collective exists
"After 25 years helping some of the world's most respected spa and wellness brands look after their guests, I wanted to build somewhere that looks after the people behind the scenes too, including you."Emma Astell, Founder, Thrive Wellness Strategies
Who It's For
Created for the people who help others thrive.
The Collective is for professionals - and the teams around them - at every stage of the spa and wellness world.
Spa & wellness leaders
Strengthen your leadership, wellbeing and ability to create positive experiences for your teams and guests.
Managers & operators
Practical resources, learning and community support for the realities of running a spa or wellness business.
Product brand & distributor teams
For people within wellness product and supplier businesses who want their teams supported, connected and growing alongside the wider industry.
Hotel & spa group professionals
For individuals within hotel spa groups and leadership teams - the people delivering the experience guests remember.
Educators & aspiring professionals
Build your knowledge, expand your network and take your next step with greater confidence.
For you, or for your team
Two ways to join.
For individuals
Join as an individual and build your own development at your own pace, alongside people who understand the work you do.
For employers
Bring your team in together. Ongoing development, community and wellbeing support for the people who deliver your guest experience, continuing long after a training day would have ended. Talk to me about team memberships.
Looking at memberships for a team? Let us talk about what that could look like.
Talk about team membershipsInside The Collective
Everything inside The Collective.
Your membership includes everything listed here. Anything beyond it can be booked separately, whenever it is useful to you.
Community
A professional community of people who do this work, with live sessions, guest speakers and shared learning.
Circles
Smaller groups formed around a shared focus, a role, a region or an employer, so the conversation stays relevant and people get to know each other properly.
Group Learning
Live sessions and workshops on the practical and commercial side of spa and wellness, with room to ask real questions.
The Academy
Practical courses building confidence in leadership, operations, guest experience, commercial performance and wellbeing.
Wellbeing support
Private 24/7 online GP appointments, counselling sessions, a 24/7 support line and personal development resources. Because how you are at work and how you are outside it were never separate things.
Available to members
What you can add when you want it.
Thrive Elevate
A development programme delivered by me, for professionals ready to invest seriously in their next stage of growth. Live learning, personalised support and real accountability. Available to members at a member rate.
Collective Collaborators
Further services, expertise and experiences through a growing network of specialists and partners, bookable as you need them.
Not sure which is the right place to start? Book a conversation and we will help you find your fit.
Book a conversationAvailable to members
Ready to go further? Thrive Elevate takes you there.
For professionals ready to invest seriously in their next stage of growth, Thrive Elevate combines live learning, personalised support and real accountability - building the commercial confidence and leadership capability to lead with more clarity. Elevate is available to Collective members as a separate programme, at a member rate.
Thrive Elevate™
Thrive Elevate is a premium development programme for spa and wellness professionals ready to invest in their next stage of growth.
Combining live learning, personalised support and real accountability, each programme brings together a small community of professionals working through a structured journey - building commercial confidence, leadership capability and sustainable ways of working along the way.
Thrive Elevate is for anyone ready to go beyond day-to-day training - whether that's stepping into leadership, building commercial confidence, or simply wanting focused, personalised support to keep developing.
Together, live and interactive.
Each session combines focused learning, practical tools, group discussion and shared industry insight.
Between sessions, you'll complete a relevant workplace activity you can share with the group or submit for review - building accountability, practical feedback and peer learning throughout the journey.
Programme includes:
- Welcome 1:1 Development Session
- Six live interactive learning sessions
- Ongoing support between sessions
- Practical workbook and resources
- Peer learning and networking
- Final 1:1 Development Review & Action Plan
- 6 months access to Community
The Learning Curriculum
- Know Your Business, Guests & Opportunities
- Menu Engineering & Commercial Performance
- Marketing, Partnerships & Creating Demand
- Bringing Your Brand to Life Through the Guest Experience
- Maximising Performance, Capacity & Revenue
- Mindful Leadership, Team Wellbeing & Sustainable Performance
Ready when you are
Take the next step with The Collective.
Whether you are looking for community, structured development, or a membership for your team, there is a place to start.